Global Electric Scooters and Motorcycles Market

Electric scooters and motorcycles market will be fueled by sustainable growth initiative taken up by various government across world. Depleting oil reserves has led to development of alternative solutions. The market is strong in developing regions of Asia Pacific and Latin America. Much of the sales is concentrated to China. However, in the last few years there has been many major developments in the industry ranging from increase in number of dealers to adoption of online sales channel and enhancement in technology. The industry is expected to be consolidated by 2025.

Globally, Asia Pacific will dominate the global electric scooters and motorcycles market size. In 2018, Asia Pacific and Western Europe accounted for over 89% of total sales.

Asia Pacific is primarily dominated by China and India. Various key development took place in the China market in last few years. The country not only leads in overall sales but also in production capacity. Sales is highly fragmented with presence of many players. Yadea, Aima, Zhejiang Luyuan collectively accounted for nearly 23% of overall sales in 2017 in China. It is a major exporter of e-vehicles in Europe and Africa. Yangtze River Delta and Bahai Economic Rim are two special zone in China, wherein, much of the production takes place. Companies in China are focused towards product level strategy to expand their market share. For instance, Chinese firm Niu is using a combination of big data and IoT to create smart e-scooter.

Another major Asia Pacific country – India – is witnessing market consolidation. Top 3 players account for over 80% of market share. Honda Motorcycle & Scooter India, Hero MotoCorp, Yamaha, TVS Motor Mahindra Two Wheelers, and Bajaj Auto have scheduled launches of electric two-wheelers from 2018.