Global Video Games Market Size is estimated to be valued over USD 122.5 billion in 2019. The industry will register a CAGR of 11.4% to create US$ 201.2 billion incremental opportunity between 2019 and 2028.
The industry is witnessing a major transition with emergence of newer technologies. The gaming industry is not only bolstered by higher resolution, but also due to integration of virtual reality in gaming segment. It has given a new realism to overall industry. High graphic intensive games are key factor bolstering overall sales of video games. In addition, education based video games has become a new theme in the industry. As per the estimates, online education industry is registering around 10.5% annual growth. Majority of these online education portals are interactive and game based especially for school aged children (6-12). Video games improves the spatial skills. As such, educational portals have started using it for interactive learning.
Digitization has further boosted its demand. Indoor games has increasing become popular compared to outdoor games. Up-gradation from 3G to 4G is one such factor boosting the online video games demand.
The industry is highly competitive. Majority of the engaged companies are either looking forward to technology transfer or merger/acquisition in order to lower the operational cost and expand the business reach. For instance, in 2018, Microsoft acquired four gaming studio namely Undead Labs, Ninja Theory, Compulsion Games, and Playground Games. These gaming studios started less than a decade ago and has managed to gain over 2 million subscribers. Acquisition is expected to help Microsoft leverage newer technology and roadmap for future growth. In the same year, Keywords Studios acquired Yokozuna data for US$ 1.5 million. The deal is primarily focusing on leveraging AI and machine learning in gaming.
Global Video Games Market Analysis, By Region
Globally, Asia Pacific accounted for 41% of total share in 2018. The region not only dominated the global share but also is expected to register fastest CAGR during the forecast period. China is the major source of revenue for companies. Sony and Nintendo are market leaders in the region. High teenage population along with emergence of educational video games are key factors boosting the overall market in Asia Pacific. South East Asia is becoming a lucrative destination for players. Malaysia, Indonesia and Thailand are major destination in south East Asia. These three countries was valued at US$ 1.2 billion in 2018. Mobile gaming is highly popular, followed by PC based games (38% share). Collectively, these countries have high addressable market and holds potential to create high return on investment (ROI).
Regional players are emerging in picture in Asia Pacific. Recently, in 2017, Singapore giant SEA raised US$ 884 million in an initial public offering (IPO) for mobile and PC gaming. Another company, Streamline Studios collaborated with Square Enix and Capcom in Malaysia.
Recently in 2017, Olympic Council of Asia (OCA) announced that esports will be considered as official competitive sports at the Asian Games in 2022. This will be a major boost to the video games industry and is expected to set up the platform for esports worldwide. Possible integration is integrated to see various revenue through various marketing and branding. Asian games is the world’s second largest sporting event globally. Various esports centers has already popped up in China belt.
Global Video Games Market Size: Competition Landscape
Some key Video Games market players are
- Microsoft Studios
- Capcom Co., Ltd.
- Nintendo Co. Ltd.
- Ubisoft Entertainment SA
- King Digital Entertainment plc
- Atari SA
- Sony Interactive Entertainment
- Blizzard Entertainment, Inc.
- Activision Blizzard, Inc.
- Konami Digital Entertainment Co. Ltd.
- BANDAI NAMCO Holdings Inc.
- PopCap Games, Inc.
- iWin, Inc.
- Konami Holdings Corp.
- Electronic Arts, Inc.
- Sega Holdings Co., Ltd.
- Konami Gaming Inc.
- Square Enix Ltd.
- Tetris Holding, LLC
Video Games Market Industry Segmentation
What Will You Discover in the Report?
- An in-depth analysis of the Video Games market across regions – North America, Latin America, Western Europe, Central and Eastern Europe, Asia Pacific, Middle East, and Africa.
- How the Video Games market sales is expected to grow throughout the forecast period.
- How geopolitical policies and technological changes will affect the Video Games market in near future
- Where the stakeholders should invest to generate higher profit margins
- How consumers (end-users) will reflect to the Video Games industry during the forecast period
- Who are the Video Games industry leaders and what are the key initiatives taken by them for long term growth
Analyst access with Bekryl Market Analysts
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