Global Pre & Postnatal Vitamins Market Size is estimated to be valued at US$ XX million in 2020 and is projected to reach US$ XX million by 2025 during the forecast period. The consumption of pre & postnatal vitamins has increased by 7.3% between 2015 and 2019 and is expected to further register upward trajectory growth to create higher incremental opportunity for industry players. According to the U.S. national survey, nearly 97% of gynecologists recommend women to have multivitamin, multimineral supplements (MVMM) during pregnancy. The consumption is fairly high in developed regions as compared to developing markets.

There are range of supplements available during pregnancy. Iodine, folic acid, iron, potassium, and  calcium are most commonly used supplements. Each one of them has its own importance and are recommended based on patient’s condition. For instance, while calcium helps maintain the bone density, folic acid is taken to prevent neural birth defects.

Pre & Postnatal Vitamins Market – Report Taxonomy

The 2020 report edition of Pre & Postnatal vitamins market is analyzed on the basis of product type, form type and distribution channel.

Product Type:

• Prenatal Vitamins
• Postnatal Vitamins

In 2019, prenatal vitamins market accounted for 84.8% market share. Between 2019 and 2020, the segment will create US$ XX million revenue opportunity for industry players.

Form Type:

• Tablets & Capsules
• Powders
• Gummy

In 2019, tablets & capsules based maternity vitamins accounted for 59.1% market share, followed by powders and gummy based vitamins.

Distribution Channel:

• Pharmacies
• Online Pharmacies
• Drug Stores
• Hypermarket & Supermarkets
• Convenience Stores
• Others

By distribution channel, pharmacies accounted for highest share followed by hypermarket & supermarket. Sales of pre & postnatal vitamins is expected to register double digit growth through online sales channel. In last few years, many online pharmacies backed with venture capitalists has emerged in the market. Emergence of online channel has led to many regional companies scaling revenue at minimal operational costs. As such, many enterprises are strategizing on distribution channel to expand business presence with lower overhead costs including logistic charges.

Pre & Postnatal Vitamins Market Size Analysis – By Region

In 2019,  North America dominated the global share, accounting for 37.1% market share. This is closely followed by Western Europe and Asia Pacific. Asia Pacific is expected to register fastest CAGR during the forecast period. Huge demographic population, improving healthcare infrastructure and rise in healthcare spending are few key factors expected to drive the sales of pre & post-natal vitamins in the region.

Pre & Postnatal Vitamins Market Size Analysis – Competition Landscape

Global pre & postnatal vitamins market is substantially fragmented with presence of few regional players. However, the market is highly competitive with major players expanding their business footprint through inorganic strategy. Garden of Life, Jean Coutu Group, Douglas Laboratories, NATURELO Premium Supplements, Nestlé, S.A., MegaFood, Metagenics, Nature’s Way are few key players operational in the market.

COVID19 Impact on Pre & Post Natal Vitamins Market

As per the estimates, production has declined by 27.5% in first and second quarter of 2020 due to lockdown imposition. However, the demand remains strong. As such, the market is expected to quickly recover and gain market traction in second half of 2020. Contact Bekryl Analysts to understand the COVID19 impact on the industry during short term and long term period.

What Will You Discover in the Report?

• An in-depth analysis of the Pre & postnatal vitamins market across regions – North America, Latin America, Western Europe, Central and Eastern Europe, Asia Pacific, Middle East, and Africa.
• How the Pre & postnatal vitamins market sales is expected to grow throughout the forecast period.
• How geopolitical policies and technological changes will affect the pre& postnatal vitamins market in near future
• Where the stakeholders should invest to generate higher profit margins
• How consumers (end-users) will reflect to the pre & post natal industry during the forecast period
• Who are the Prenatal and postnatal industry leaders and what are the key initiatives taken by them for long term growth

Analyst access with Bekryl Market Analysts

Purchasing of Prenatal & postnatal market research report will give clients access to 120 minutes telephonic access with a research analyst. The duration for access to analysts will be based on the report subscription editions.