Global Fortified Foods and Beverages Market Size Analysis, 2018-2028

REPORT ID: BKR899Domain: Food & BeveragesPublished Date: November 2018

 

 

Fortified Foods and Beverages market size is estimated to be valued over US$ 105.6 billion in 2018 and will register a CAGR of 6.1% to create collective revenue opportunity of US$ 1.4 trillion between 2018 and 2028. The industry revenue will increase by 1.8X by 2028 end.

Fortified foods are foods added with additional nutrients. Such kind of foods were introduced in 1940s and are helpful in meeting daily nutrition requirements. According the study, over 2 billion population is suffering from micronutrient deficiency. Many healthcare personnel recommend patients/consumers to consume fortified foods in order to meet daily nutrition requirements. Moreover, changing lifestyle and working culture has created favorable ecosystem for vendors and suppliers worldwide. Nowadays, consumers are inclined towards healthy diets. As per the recent survey, nearly half of 18-40 age group population has changed their eating habits in last decade. Also, there has been substantial improvement in macroeconomic scenario. The trend is particularly strong in developed regions, wherein the level of fortified foods penetration is higher compared to developing regions.

As of 2018, there are many players operational in the market. These companies are actively focusing on enhancing nutritional value and strengthening their marketing reach through third party or direct distribution channels. Competition in the market is set to increase since various traditional food & beverages companies are foraying in the sector to generate higher ROI.

Global Fortified Foods and Beverages Market Size Analysis, By Food Application

Majority of fortified foods is found in processed foods. Fortified based processed foods is estimated to be valued over US$ 58.1 billion in 2018. Higher sales of on-the-go diets has boosted the overall processed foods sales. Sales is predominantly higher in infant formula and juices.  Moreover, fortified snacks are popular among athletes. The demand for processed foods will register significant growth during the forecast period.

While processed fortified foods market revenue will continue to register upward trajectory growth, basic foods will create new market opportunity for players. The industry revenue is gradually shifting towards basic foods. As a result, basic fortified foods will be able surpass processed foods based share by 2028.

Global Fortified Foods and Beverages Market Size Analysis, By Nutrients

Majority of fortified foods are enriched with minerals. Various government policies has led to creation of favorable business environment for fortified foods. In 2017, minerals accounted for 61% of total constituents. Iron, Zinc and Iodine are consumed in large amount in developing regions. They are highly recommended for pregnant women, tribal population, and geriatrics population. Iron is highly sought for a range of health benefits. It is generally given with fortified milk products, soya sauce, and cookies.

Intake of vitamins is significant with fortified foods. Generally, sugars, cereals, oils and margarine are fortified with Vitamin A. While there is high usage of vitamin A, intake of vitamin D and E is still low.

Global Fortified Foods and Beverages Market Size and Forecast: Regional Analysis

Asia Pacific Fortified Foods and Beverages market size is estimated to account for 36% of global share in 2018. Sheer size of population along with high disposable income has created favorable ecosystem for players.

Sales of fortified foods in Asia Pacific is dominated by Japan and China. Collectively, they accounted for 63% of regional share in 2017. Although the population of Japan has declined by 1% in last seven years, retail sales of fortified foods is registering good sales since 2012.         There has been decline in baby foods and oils and fats sales. At the same time, dairy based fortified foods and beverages has registered 3.6% growth rate between 2014 and 2017. The trend is likely to continue throughout the forecast period, owing to rising demand for dairy based products in the country. Yakult Honsha is the market leader (19%) in Japan fortified foods market. It is closely followed by Meiji with 17.5% market share in 2017.

India is the third most prospective region for players in Asia Pacific. Government has initiated various measures and promotions to alleviate micronutrients deficiency. Edible oils and dairy products dominated the net fortified foods sales in the country. Market in India is still at its growth phase and has immense opportunity to capitalize on. Leading players are actively launching products in the county to ensure long term sustainability. For instance, in 2017, ITC launched Sunfeast NaatMaad Paal biscuits. The product was enriched with large number fortified nutrients including iron and calcium.

North America fortified foods market stands next Asia Pacific. There are many leading players competing in the region. While Asia Pacific dominates the global revenue, per capita fortified foods consumption is nearly 2.7X higher compared to developing regions. The region will create 1.4X higher revenue opportunity by 2028 end than that in 2017.

Global Fortified Foods and Beverages Market Size and Forecast: Competition Landscape

Some key fortified foods and beverages market players are:

  • Yakult Honsha Co., Ltd.
  • Meiji Holdings
  • Friesland Campina
  • Unilever
  • RFM Corp
  • Cargill
  • Danone
  • Kellogg
  • Nestle

Research Scope:

By Food and Beverage Application:

  • Basic Foods
    • Yogurt
    • Cheese
    • Dairy Milk
    • Sugars
    • Others
  • Processed Foods
    • Extruded Products
      • Snacks
      • Pasta
      • Others
    • Infant Formula
    • Powdered Products
    • Processed Juices
    • Others

By Technology:

  • Drying
    • Oven Drying
    • Drum Drying
    • Spray Drying
  • Extrusion
  • Coatings
  • Others

By Micronutrients:

  • Vitamins
    • Vitamin A
    • Vitamin K
    • Vitamin E
    • Vitamin D
    • Vitamin B
      • Vitamin B1
      • Vitamin B2
      • Vitamin B3
      • Vitamin B12
      • Folic Acid
    • Minerals
      • Iron
      • Zinc
      • Calcium
      • Iodine
    • Others

By Distribution Channel:

  • Online Sales
  • Retail Channels
    • Hypermarkets
    • Supermarkets
    • Convenience Stores
    • General Stores
    • Others

What Will You Discover in the Report?

  • An in-depth analysis of the Fortified Foods and Beverages market across regions – North America, Latin America, Western Europe, Central and Eastern Europe, Asia Pacific, Middle East, and Africa.
  • How the Fortified Foods and Beverages market sales is expected to grow throughout the forecast period.
  • How geopolitical policies and technological changes will affect the Fortified Foods and Beverages market in near future
  • Where the stakeholders should invest to generate higher profit margins
  • How consumers (end-users) will reflect to the Fortified Foods and Beverages industry during the forecast period
  • Who are the Fortified Foods and Beverages industry leaders and what are the key initiatives taken by them for long term growth

Who will benefit from the Report?

  • Fortified Foods and Beverages Industry Suppliers
  • Fortified Foods and Beverages Industry Manufacturers
  • Consultants and Analysts
  • Researchers

Analyst access with Bekryl Market Analysts

Purchasing of Fortified Foods and Beverages market research report will give clients access to 120 minutes telephonic access with a research analyst. The duration for access to analysts will be based on the report subscription editions.

Fortified Foods and Beverages Market Overview

  1. Executive Summary
  2. Research Methodology
  3. Fortified Foods and Beverages Market Overview
    • Market Outlook and Forecast
    • Growth Forecast Analysis Scenario
    • Functional Foods Market (Parent Market)
    • Foods and Beverages Market Analysis, By Countries
    • Value Chain Analysis
      • Profitability Analysis, Across Nodes
      • List of Key Players and Competition Analysis, Across Nodes
    • R&D Spending Analysis
  4. Global Fortified Foods and Beverages Market Overview
    • Market Outlook and Forecast
      • Value Sales (US$ Million)
      • Growth Analysis
    • Leading Industry Players
  5. Fortified Foods and Beverages Market Dynamics
    • Market Drivers
      • Demand Side Drivers
      • Supply Side Drivers
      • Macroeconomic Drivers
      • Impact Analysis (2018 – 2028)
    • Market Restraints
    • Trends
    • Opportunities
    • Manufacturing Outlook
    • Marketed Details
    • PESTLE Analysis
    • Market Investment Proposition
    • Key Developments and Mergers and Acquisitions
  6. Fortified Foods and Beverages Pricing Analysis
    • Pricing Forecast
      • Developed Regions Scenario
      • Developing Regions Scenario
    • Pricing Trends
      • Historical Trends
      • Forecast Pricing Trends
  1. Fortified Foods and Beverages Market, By Food and Beverage Application
    • Introduction and Key Trends
    • Market Share Analysis, 2017 and 2028 (%)
    • Basic Foods
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Yogurt
        • Cheese
        • Dairy Milk
        • Sugars
        • Others
      • Y-o-Y Growth Analysis (%)
    • Processed Foods
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Extruded Products
          • Snacks
          • Pasta
          • Others
        • Infant Formula
        • Powdered Products
        • Processed Juices
        • Others
      • Y-o-Y Growth Analysis (%)
    • Market Attractiveness Analysis
  2. Fortified Foods and Beverages Market, By Technology
    • Introduction and Key Trends
    • Market Share Analysis, 2017 and 2028 (%)
    • Drying
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Oven Drying
        • Drum Drying
        • Spray Driving
      • Y-o-Y Growth Analysis (%)
    • Extrusion
      • Market Value Forecast, 2017-2028, (US$ Mn)
      • Y-o-Y Growth Analysis (%)
    • Coatings
      • Market Value Forecast, 2017-2028, (US$ Mn)
      • Y-o-Y Growth Analysis (%)
    • Others
      • Market Value and Unit Forecast, 2017-2028, (US$ Mn)
      • Y-o-Y Growth Analysis (%)
    • Market Attractiveness Analysis
  3. Fortified Foods and Beverages Market, By Micronutrients
    • Introduction and Key Trends
    • Market Share Analysis, 2017 and 2028 (%)
    • Vitamins
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Vitamin A
        • Vitamin B
          • Vitamin B1
          • Vitamin B2
          • Vitamin B3
          • Vitamin B12
          • Folic Acid
        • Vitamin K
        • Vitamin E
        • Vitamin D
      • Y-o-Y Growth Analysis (%)
    • Minerals
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Iron
        • Zinc
        • Calcium
        • Iodine
        • Others
      • Y-o-Y Growth Analysis (%)
    • Others
      • Market Value Forecast, 2017-2028, (US$ Mn)
      • Y-o-Y Growth Analysis (%)
    • Market Attractiveness Analysis
  4. Fortified Foods and Beverages Market, By Distribution Channel
    • Introduction and Key Trends
    • Market Share Analysis, 2017 and 2028 (%)
    • Retail Channels
      • Market Value Forecast, 2017-2028, (US$ Mn)
        • Hypermarkets
        • Supermarkets
        • Convenience Stores
        • General Stores
        • Others
      • Y-o-Y Growth Analysis (%)
    • Online Sales Channel
      • Market Value Forecast, 2017-2028, (US$ Mn)
      • Y-o-Y Growth Analysis (%)
    • Market Attractiveness Analysis
  5. Fortified Foods and Beverages Market, By Region
    • Introduction
    • Regional Trends
    • Regional Market Share Analysis, 2017 and 2028 (%)
    • Industry Value Proposition Analysis
    • Comparative Ranking Analysis, By Segments
    • Key Developments
  6. North America Fortified Foods and Beverages Market Size
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • United States Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Canada Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Western Europe Fortified Foods and Beverages Market Size
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • Germany Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • France Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • UK Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Netherlands Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Spain Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • BENELUX Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Italy Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • NORDIC Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Central and Eastern Europe (CEE) Fortified Foods and Beverages Market Size
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • Russia Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Poland Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Ukraine Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Turkey Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Asia Pacific
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • China Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Japan Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • India Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • South Korea Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Australia Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • ASEAN Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Rest of Asia Pacific Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Latin America Fortified Foods and Beverages Market Size
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • Brazil Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Argentina Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Chile Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Mexico Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Uruguay Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Rest of Latin Ameica Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Middle East
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • GCC Animation Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Israel Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Iran Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Rest of Middle East Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Africa Fortified Foods and Beverages Market Size
    • Introduction
    • Key Trends
    • Successive Revenue Opportunity Analysis
    • Revenue Analysis (US$ Million), By Distribution Channel
    • Revenue Analysis (US$ Million), By Micronutrients
    • Revenue Analysis (US$ Million), By Technology
    • Revenue Analysis (US$ Million), By Food and Beverage Type
    • Revenue Analysis (US$ Million), By Country
      • North Africa Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • Central Africa Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
      • South Africa Fortified Foods and Beverages Market Value
        • Introduction
        • Key Trends
        • Revenue Analysis(US$ Million), 2018-2028
        • Growth Rate Analysis (%), 2018-2028
  1. Company Landscape
    • Competition Dashboard
    • Company Market Positioning, 2018
      • Introduction
      • Company Market Share by Regions
    • Key Distributors, By Regional Presence
    • Distribution Channel Matrix
    • Company Profiles
      • Nestle
        • Overview
        • Key Developments
        • Business Strategy
          • Product Level
          • Go-to-Market
          • Regional Level
        • SWOT Analysis
        • Regional Presence
      • Yakult Honsha Co., Ltd.
      • Meiji Holdings
      • Friesland Campina
      • Unilever
      • RFM Corp
      • Cargill
      • Danone
      • Kellogg

Analyst Recommendations

 (Key Pointers Covered for all other companies)

Fortified Foods and Beverages Market Research Methodology

Fortified foods are those foods in which extra nutrients are added to help decrease the nutritional deficiencies. Its uptake has increased in last decade owing to various government initiatives and rise in consumer awareness. These foods have been in use since long time in United States and Europe and has gain prominence in developing regions in last decade. While there exists immense opportunity in the fortified foods market, competition has increased exponentially. This report offers key insights on how the fortified foods market is expected to shape in another ten years.

Bekryl Market Analysts has earned reputation within the market research and consulting industry for its ability to not only collect and reprint data but also its ability to build upon its extensive models and databases to provide meaningful forecasting and strategic planning services to clients.

Our research analyst and industry experts thoroughly investigates the industry by extensively interviewing the industry leaders and analyzing information from various secondary sources. The information collected is analyzed with the help of analytical tools to offer real time forecast solutions.

Fortified Foods and Beverages Market Growth Forecasting Methodology

In order to prepare historical data and analyze Fortified Foods and Beverages market forecast, Bekryl prepare data for product supply and actual demand from end-use consumers. Through this, we get to know actual demand for Fortified Foods and Beverages market globally. The data collection is done through secondary and primary market research and then a constructive model is developed.

  • Secondary market research involves data collection through various paid publications and government agencies. Various journals and pre-encrypt transcripts is decoded to get the real time data solutions
  • The data collected through secondary research is then validated with the industry experts to minimize the anomaly and reflect key stakeholders opinion in the report.

With the model constructed, the cluttered data collected through different sources is structured with the help of proprietary analytical tools – making us understand the variation happened in the current year compared to historical years. To forecast Fortified Foods and Beverages industry revenue, Bekryl Market Analysts takes in consideration the demand growth of the segments. Demand for the product is dependent on end-user spending which is a function of many factors: amongst them macroeconomic strength, price variation and other base factors.

The forecast methodology requires extensive data analysis across countries. Among all the factors, GVA and GDP output is considered as the first set of approximation. Bekryl Market Analysts has developed a demand driven model based on GDP across targeted countries.  Under this, co-relation is analyzed between product and GDP – resulting in a constant GDP-Product coefficient. Higher the coefficient- greater will be the growth rate. For instance, GDP-Product segment coefficient matrix of 3 denotes Fortified Foods and Beverages industry growth is nearly 3.5X to 5.5X higher than the relative GDP.

Besides GDP-Product Coefficient, Bekryl establishes following relation variation for higher predictive analysis.

  • Base Factors Growth Analysis
  • Price Variation Analysis
  • Potential Consumer Mapping

Fortified Foods and Beverages Industry Players: Competition Landscape Methodology

Bekryl maps key market players across regions. Financial ratios is taken in consideration along with regional presence and their value chain to understand the company market strength. Thereafter, investment proposition for each company is proposed which gives coefficient matrix value for the company. Industry experts is also reflected in company landscape.

 

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